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文件名称(纯文本显示本分类文件列表)

◆ Global Marketing, 8th Edition

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For undergraduate and graduate courses in global marketingThe excitement, challenges, and controversies of global ma...
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19
5
2015-07-18

◆ Strategic Management

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Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particul...
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20
9
2015-07-18

◆ The End of Shops: Social Buying and the Battle for the Customer

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Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the...
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6
1
2015-07-18

◆ An Analysis of the Labor Market for Uber’s Driver-Partners

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An Analysis of the Labor Market for Uber’s Driver-Partners in the United StatesJonathan V HallAlan B Krueg...
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176
0
2015-01-28

◆ Making sense of overconfidence in market entry

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Making sense of overconfidence in market entry Daylian M Cain1,*, Don A Moore2 andUriel Haran3...
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37
0
2015-01-13

◆ The Power of Imperfect Imitation

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Hart E Posen, Jeho Lee andSangyoon Yi,The Power of Imperfect Imitation,Strategic Management Journal,Volume 34, Issu...
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83
0
2014-12-02

◆ Licensing Strategies of the New “Intellectual Property Vendors”

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This paper investigates in an exploratory manner the licensing strategies pursued by firms whose business model is based on developing intellectual property (IP) and licensing the rights to other firm...
355KB
0
2012-11-17

◆ New structural properties of (s,S) policies for inventory models with lost sales

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We revisit the classical inventory model for which (s, S)policies are optimal. We consider the finite and infinite horizon versions of the lost sales problem. New structural properties are developed f...
366KB
0
2011-02-08

◆ 战略财务(中文版第二期)

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是美国管理会计师协会出版物,从中可以了解世界财务管理方面的权威观点。...
792KB
0
2011-01-13

◆ 战略财务(中文版第一期)

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由美国管理会计师协会(IMA)出版,从中可以了解管理会计的最新的动态,以及权威的评述。这是中文版第一期,弥足珍贵。...
1111KB
0
2011-01-13

◆ Family Identity: A Framework of Identity Interplay in Consumption Practices

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“Being a family” is a vitally important collective enterprise central to many consumption experiences and replete with new challenges in contemporary society. We advance a framework to learn how...
315KB
0
2010-11-17

◆ SOCIAL IDENTITY AND THE PROBLEM OF LOYALTY IN KNOWLEDGE-INTENSIVE COMPANIES

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This paper treats the significance of organization-based versus exit reactions with special reference to knowledge-centrality of network relations and close contact with clients the sometimes drastic...
1794KB
0
2010-07-14

◆ Logistics Versus Supply Chain Management: An International Survey

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Supply chain management (SCM) remains an important topic among logistics managers, researchers and educators. This paper opens by describing four unique perspectives on the relationship between logi...
249KB
0
2010-05-13

◆ Regulation 3.0 for Telecom 3.0

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随着技术的进步,电信系统本身也在不断进步,如何有效的对新时期的电信时代进行有效管制,作者给出了比较有见地的探讨。...
127KB
0
2010-04-18

◆ Employee Alignment with Strategic Change: A Study of Strategy-supportive Behavio

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The purpose of this study is to understand the antecedents of alignment by examining the role an individual’s strategic knowledge and commitment play in subsequent engagement in strategy-supportive...
281KB
0
2010-04-07

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